Yes, Lamborghini – U’r Us!

How do you know Lamborghini? Would the words, Uncompromising, Extreme, and Italian come? Then sports cars? Correct. How about, “angry?” I suppose that’s how we all know Lamborghinis, that is, if we know Lamborghini! The antiphysics fighting bulls. They’re angry, taking tarmacs as well-defined bullrings. Terrific!

I’m about to present to you another result of the anger that spurred Ferrucio Lamborghini to spawn the Lamborghinis after he speared a Ferrari at the Ferrari’s. Please look up the history at your own time.

But, what would you expect if you learned that Lamborghini was to build a SUV? Sports Utility Vehicle? I spell that out on Purpose. Now, quickly discount the military-minded LM002, you know it? The Rambo Lambo Humvee. LM, incidentally, stands for Libyan Military. I bet you didn’t know that!

The 1986 Lamborghini LM002. PHOTO: Net Car Show

The 1986 Lamborghini LM002. PHOTO: Net Car Show

Right, back to that question, what would you expect- if you conjectured anything based on the first word, sports, you would love what you see – a jacked-up Aventador. If so, you must take out the next word, utility, and replace it with “activity,” according to BMW prescription, because as I’m about to show you on Just Jigged, what you see as a Lamborghini SUV is nothing but a super-sized, muscular, high-riding, fast coupe from the beloved bull bully! And coupe is what SAVs are. Sports Activity Vehicle. Again, on Purpose. The Urus would be anything but utility! That still is welcome.

The 2012 Lamborghini Aventador LP700-4

The 2012 Lamborghini Aventador LP700-4

Hold these words in mind, people – passionate, charged, exclusive, luxurious, palatial (ugh, at least, from a coupe standpoint, seats four after all), suggestive, provocative, and,…. Never mind, those will do.

Lamborghini Urus Concept 2012. PHOTO: Net Car Show

Lamborghini Urus Concept 2012. PHOTO: Net Car Show

Exactly 18 months after it was first shown at the Volkswagen Group Night in Beijing, Lamborghini excites us with news that the Urus Concept, which President Stephan Winkelmann spoke so glowingly about – he used some of those words – promising a global sale of the athletic 600 hp bull “in the high-end of the SUV segment” will make it to production, and in high volumes for that matter. Doesn’t that excite you? Certainly does. And I bring this up to seek your opinion with the one question why shouldn’t Lamborghini do it? Or, why should they do it?

“SUVs stand for freedom and emotion. SUVs make up one of the most successful market segments worldwide. The Urus is the most extreme interpretation of the SUV idea; it is the Lamborghini of the SUVs.”

His excellency, Stephan Winkelmann, well said.

I would place the Urus in #3 slot on the BMW X6 and the Acura ZDX SAV list. That is only according to age of appearance. If this seems like an unfair comparison, pardon me, Lamboficionados, I understand the heights of your favorite brand. I too am a great devotee! I’m doing this only as a body-type comparison, OK? You say don’t fight your friends but reprimand them, or challenge them. That puts the Urus in #1 slot. Fair enough? That is only as long as the X6 and ZDX slow their reaction time. Look at the facts on this thing:

(Only as much as Automobili Lamborghini has been willing to reveal ahead of 2017!)

650 lb-ft of torque. 600 horsepower 4.0-liter turbocharged V-8 gas or diesel. 24-inch double-spoke aluminum-forged lightweight wheels. Full CFRP interior contrasted with leather-upholstered bucket seats, as if designed with the occupants seated. Oversize (which is good) shift paddles behind a multifunction, formula-one type steering wheel to handle the DSG transmission. Distinctively positioned iPad-like programmable TFT touchscreen within the center tunnel of the dash. Lamborghini’s DNA permanent AWD system. Adaptive Aerodynamics with variable body-shell height. Adjustable rear wing or reverse airfoil – do not say spoiler! Because that’s one Design functionality many automakers, even Jaguar on the C-X17, have ignored. In fact, a rear wing this prominent as on the rear windshield of the Urus and as Adaptive speaks of the sports-car DNA of Lamborghini!


If you have driven the Porsche Cayenne (in whatever config) or the BMW X6 (the M, or, in fact any configuration at all) and now you understand that there’s something coming, yes, coming that can pull your heartstrings and make you just smile all the time, well, put your money together, we’re expecting nothing short of $300,000, get ready, because, Automobili Lamborghini is about to drop what would become the most electrifying, fun-inspiring, sprightliest, Performance Sports Activity Vehicle the world ever saw! Yes, it is coming!

PHOTO: Lamborghini

PHOTO: Lamborghini


8 thoughts on “Yes, Lamborghini – U’r Us!

  1. Mohd Mans says:

    It’s a nice looking car for sure, but I think it’s a Porsche Cayan variant, So nothing soo special about it except the good looking front end…. Maybe am wrong

  2. Urus will be on the very high-end, Reggy. Just like the Aventador in the supercar realm. It may do some considerable volume far more than the supercars, but just not so much to hurt exclusivity. The price will also be high for that reason of exclusivity, not exactly to justify any investment in design and material. Again, Urus is Capable for great off-road and will ride well on-road, but Utility, like I say in the post replace utility with activity.

    • Reginald says:

      How so will the Urus be so very capable off-road? Super big tires isn’t an indication it will be capable off-road. Hows the Urus suspension, shocks, struts, and under carriage? All these contribute to an capable off-roading vehicle. What are your thoughts Kabolobari.

      • I’m gonna ask that you be patient, Reginald, all the facts have not been made public yet. We have added a new category called Quick Facts to our Jigged website and will publish the facts of the cars we dig and think people should dig which we have jigged.

        The Urus facts will be published too once Lamborghini makes them available. Be assured that we’re keeping as close a tab as our resources allow us.

        Thanks, for reading and commenting on my thoughts.

  3. Reginald says:

    So surreal. A SAV with 600hp and 600+lbs of torque outrageus. Who would want an SUV that strong and expensive. Lamb should just stick with their cars instead of trying to venture in SAV Segment.

    • I would love to drive this Urus, Reginald! In fact, just as I listed as far as sporty Practicality is concerned there’s been only two – the X6 and the ZDX – so I love that Lambo has to do this. I really hoped Jaguar would tow this direction but, the C-X17, ugh, I’m not impressed! The Urus will sell like bananas, Reggy! I love that Lambo is making it volume, it’l turn out to be there profit center no matter how expensive and exclusive – 3,000 units will sell out in 6 months! Believe me!

      • Reginald says:

        I don’t know Chase there’s no utility aspect of this Lamb called Urus. Sure it’s an street Monster but an off-road Monster I don’t think so. Lamb and its cost to purchase this vehicle should be versatile it should be able to do on road and off-road very well. I think it will only do on road very well. It’s no Porshce Cayenne by far. Also, the Cayenne sells are outstanding. So will the Urus be able to compete we will see.

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